MPH students engage guerrilla marketing

Published
May 6, 2011

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Population Medicine, College News

"Lock up your bike? Lock up your brain." That's the message of a grad student's guerrilla-marketing campaign about bike helmet safety that caught the eye of population medicine professor Karen Morrison this spring.

"I wanted to promote helmet use among young people," says Sarah Wilmer, who developed the campaign for a communication and leadership course taught by Morrison this past semester in the master of public health program.

For more, see the story in At Guelph.

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